Aim farther — Upgrade your view
Take a better look at all you aim for, with the world’s smallest1 digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS®, a clear retractable OLED Tru-Finder™, and other features to extend full-scale shooting capabilities. The new Sony HX90 — it’s absolutely brilliant from every perspective.
The Elements of Comprehensive Image Quality
The synergy of a higher-performance CMOS image sensor, lightning-quick image processor and legendary lens pack the latest optical and engineering advancements into an amazingly compact form.
Renowned ZEISS optics
Legendary ZEISS quality delivers brilliant sharpness, rich contrast and minimal distortion.
Exmor R™ CMOS sensor
A back-illuminated Exmor R CMOS sensor with 18.2 effective megapixels takes in more light for greater detail in every shot.
BIONZ X™ image processing engine
Now reproducing more realistic detail and colour in images with less diffraction and noise.
Command With Confidence
Instantly take control of any function that you want. All aspects of operation and handling are intuitively manageable, making it as easy as possible for you to love using this camera.
Firm your grip and gain control
Enhance operation by assigning manual focus, step zoom or another function to the control ring. Also, the durable grip fits comfortably in your hand for optimal stability.
Set as you like
Seven customisable buttons/keys include the Function button that can be assigned up to 12 frequently used functions, and six buttons/keys that can be assigned one function each.
Clearly, easily see what you’ll shoot
The LCD monitor has the flexibility to tilt up to 180 degrees for easier, more comfortable framing, especially before shooting at a low position..
- Control ring/Firm grip
- Customisable settings
- Tiltable LCD monitor
Get the best view
This high-contrast retractable OLED Tru-Finder is far brighter than conventional electronic viewfinders and perfect for all-around portability, safety and practicality.
Extra-speedy & precise Fast Intelligent AF
An improved spatial object detection algorithm realises a more optimal and accurate lens drive to make AF even faster, for capturing more fleeting moments with ease.
Set the Right Shooting Style in Motion
Gain more choices to shoot your movie just right, according to the situation and how you want to show it. Whether you just want to share some action quickly or save it at higher resolution for more careful editing later, you can shoot in your own style to suit your purpose. Simply make format, mode, exposure and other settings and start recording as you like.
Choose among P/A/S/M (Programmed AE/Aperture priority/Shutter-speed priority/Manual) modes to control exposure and adjust background blur in movies as well as still photos.
- Three movie formats
- Stabilise movies
- P/A/S/M modes
Capability Beyond Convention
Show the world how much farther you can go even after you’ve taken your shot. Touch up photos, share footage wirelessly, map your journey and have more fun in fresher ways than ever with your camera.
Trace your trip in detail
Built-in GPS geotags your photos and movies, so when viewing them later, you can see trail maps of the shooting locations using Sony PlayMemories Home software on a computer.
Share with ease — Gain remote control
An easy, direct connection gets your images across
Use built-in NFC™/Wi-Fi capability to send photos and movies from your camera to other mobile devices. It takes just a single touch of your mobile device to the camera to make the connection.
Play with more pleasure
Take advantage of PlayMemories Camera Apps downloads that make your camera and images more functional, creative and fun to play with.
My Best Portrait
Add skin-softening, skin-brightening and eye catch-light effects.
Stay in style
An optional accessory set of soft body case, lens jacket and shoulder strap (LCJ-HWA available in three colours) keeps the camera in style. The body case doesn’t have to be removed during shooting.
ZEISS® Vario-Sonnar T* 30x optical zoom lens for extra-clear pictures
BIONZ X™ image processing engine delivers more detail with less noise
Retractable OLED Tru-Finder for clearer viewing, greater operability
180-degree tiltable LCD for easy framing of selfies/low-position shots
- Sensor Type
- 1/2.3 type (7.82mm) Exmor R CMOS sensor
- Effective pixels
- Lens type
- ZEISS Vario-Sonnar T* Lens
- Optical Zoom
- Input and Output Terminals
- Hi-Speed USB (USB2.0), Micro HDMI, Multi/Micro USB Terminal